BORN IN WALES. BUILT FOR EVERYWHERE.SOMETHING GOOD IS COMING.

This is a gut feeling

FEED YOUR GUT.
FREE YOUR MIND.

Meet Gut Instinct. Great-tasting functional food and drink, made with your gut in mind.

Pink Gut Instinct soda can concept Lime green Gut Instinct soda can concept Yellow Gut Instinct soda can concept
FIRST UP
SODA!
GOOD FOOD.GOOD DRINK.GOOD GUT FEELING.

01 / THE FIRST CHAPTER

SOMETHING
GOOD IS COMING.

We're starting with soda — full of flavour and made with purpose. But Gut Instinct was always meant to be bigger than one drink.

THE FIRST DROP

FIRST UP.
SODA.

A fresh take on a familiar favourite. Big on enjoyment, with the gut in mind.

BE FIRST TO TRY IT
AND AFTER THAT?

JUST THE
BEGINNING.

New ideas. More good stuff. The Gut Instinct family is growing.

STAY IN THE LOOP
WE'RE KEEPING A FEW THINGS UNDER WRAPS.

A little glimpse of what's in development. Product concepts and packaging may evolve before launch.

02 / THE BIG IDEA

YOUR GUT
AND BRAIN
ARE CONNECTED.

There's a fascinating two-way conversation happening between your gut and your brain, all day, every day.

This connection is called the gut–brain axis. It's the thinking behind Gut Instinct — and the reason we're so passionate about making everyday food and drink worth feeling good about.

DISCOVER THE CONNECTION
A TWO-WAY CONVERSATIONGUT MIND
GUTMIND
BORN IN
WALES
IT STARTED
WITH A GUT
FEELING.
THE STORY BEHIND THE BRAND

03 / WHY WE EXIST

PERSONAL
FROM DAY ONE.

Gut Instinct didn't begin in a boardroom. It started with a personal journey to feel better.

Our founder's experience with gut health and chronic fatigue sparked an obsession with the connection between gut and mind — and an ambition to make good food and drink more enjoyable and accessible.

That journey became Gut Instinct. And we're only just getting started.

READ OUR STORY

04 / THE GOOD STUFF STARTS HERE

GOOD THINGS
ARE WORTH
WAITING FOR.

Join the Gut Instinct community for first access, launch updates and a chance to be among the first to try us.